Hi BHW! I have an interesting scenario which I am pondering over. If I had a directory site which was receiving, let's say 90,000 unique visitors per month and I placed an ad on this site linking to a store which sold products relative to the theme of the directory. ...now let's say 2%[1800 unique visitors] of the visitors to the directory site actually clicked on this ad... what percentage of that 2% would be converted into a sale? By the way, these visitors seem to be niche visitors and my bounce rate is around 55% [I believe that this could be lower, but the nature of this directory may be the reason why the bounce is at 55%] ...I honestly to know how this would work... would it be 2% of the 2%?