Hi BHW! I have an interesting scenario which I am pondering over. If I had a directory site which was receiving, let's say 90,000 unique visitors per month and I placed an ad on this site linking to a store which sold products relative to the theme of the directory. ...now let's say 2%[1800 unique visitors] of the visitors to the directory site actually clicked on this ad... what percentage of that 2% would be converted into a sale? ...I honestly to know how this would work... would it be 2% of the 2%?