"interesting" business directory

W1G

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I recently saw an "interesting" business directory. This business directory is very comprehensive and well-categorized.
Some listings (likely paid) have backlinks in the categories, but in each category, there is a different anchor text and a link to a different subpage.
To the categories leads backlinks.

is it blackhat seo or not?
Do you think it can help the SEO?


example

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Some listings (likely paid) have backlinks in the categories, but in each category, there is a different anchor text and a link to a different subpage.
that's how directories work (they link to different sites / pages with different anchors), so....

is it blackhat seo or not?
... no, they're not black hat

Do you think it can help the SEO?
if the directory is good (it has high DR and a lot of traffic) then yes, it can help with SEO, but not too much. Directories don't have a lot of SEO value, especially if the links are nofollow (which a lot of sites use nowadays)... But it can boost a few long tail keywords for sure if you do everything right (get a DF link with exact match anchor to a page that targets a non-competitive long tail keyword, for example)
 
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