GanjaPanda420
Registered Member
- Dec 27, 2015
- 80
- 24
Hey guys, I was doing some market research for Instagram and found this post online. Since I cant post links Im just going to copy-paste the good parts down below:
>As seen from our data there is only one trend on Instagram and it is downward. In the nine months of studies the follower growth on Instagram has declined 88.21%. From the high of 1.95% in April to the low of 0.23% in December. Engagement rate has decreased as well. From the 2.8% engagement high in April to the 1.08% engagement low in December. This is a 61.43% decrease.
>Instagram had a 0.23% follower growth in December. This makes it a stronger platform than Facebook and Twitter. Twitter follower growth in December was at 0.09%. Facebook page likes growth was 0.14%.
Instagram also leads in engagement rate of the total audience. In December an average post engaged 1.08% of the total followers. On Twitter this number was 0.1% of all followers. On Facebook you could expect 0.37% of your page likes to engage with a post.
>2,500 profiles we looked at posted 2.74 times per day on average in December. Images continue being the dominant post format. In December 91.87% of all the posts were images.
Images do get higher engagement on the platform. Image posts engaged 1.1% of all the followers, while videos engaged 0.83%. Instagram users continue being untalkative, 97.4% of all the engagements in December were likes.
Here are some more in-depth statistics (I do not endorse these people at all, it was just too much of a pain in the ass to upload everything else here):
1.Google "Locowise"
2. Go to the website, and click "Free Tools"
3. Its the second tool down
| April | May | June | July | August | September | October | November | December | |
|---|---|---|---|---|---|---|---|---|---|
| Growth | 1.95% | 1.48% | 0.49% | 0.34% | 0.56% | 0.25% | 0.26% | 0.28% | 0.23% |
| ER | 2.8% | 2.61% | 2.14% | 2.12% | 2.25% | 1.76% | 1.36% | 1.12% | 1.08% |
>As seen from our data there is only one trend on Instagram and it is downward. In the nine months of studies the follower growth on Instagram has declined 88.21%. From the high of 1.95% in April to the low of 0.23% in December. Engagement rate has decreased as well. From the 2.8% engagement high in April to the 1.08% engagement low in December. This is a 61.43% decrease.
>Instagram had a 0.23% follower growth in December. This makes it a stronger platform than Facebook and Twitter. Twitter follower growth in December was at 0.09%. Facebook page likes growth was 0.14%.
Instagram also leads in engagement rate of the total audience. In December an average post engaged 1.08% of the total followers. On Twitter this number was 0.1% of all followers. On Facebook you could expect 0.37% of your page likes to engage with a post.
>2,500 profiles we looked at posted 2.74 times per day on average in December. Images continue being the dominant post format. In December 91.87% of all the posts were images.
Images do get higher engagement on the platform. Image posts engaged 1.1% of all the followers, while videos engaged 0.83%. Instagram users continue being untalkative, 97.4% of all the engagements in December were likes.
Here are some more in-depth statistics (I do not endorse these people at all, it was just too much of a pain in the ass to upload everything else here):
1.Google "Locowise"
2. Go to the website, and click "Free Tools"
3. Its the second tool down
