It would be profitable if you are building up a fan base in order to call out for donations or support later on. Social media is good for audience engaging, horrible for crappy cpa and ppd spams, and even more horrible if you suck at trying to entice visitors into your brand. Its a relationship, which people on here seem to be blatantly blind to seeing, if you build it right, you get benefits, if you build it wrong you get bit in the ass by a pit bull why trying to hop away with the pennies you stole from them.