Instagram to Website

So I made an Instagram acct in a broad niche, and made a website.
(first thing ive ever tried)

I cannot decide what would be the best route to go with this website..
1. Amazon affiliate route
2. Just a bunch of posts that are niche related.. almost blog style
3. I cant remember

What would be the most efficient route to take? As well as best for a beginner to learn from

Appreciate all input, thanks

I can suggest choosing a blog. If you can maintain as a blog then it will be more convenient to you as well as to go with the affiliate also.