Instagram Plan question

This may be long winded so please bear with me.


Firstly, I have my own 100K Insta account posting quotes, tips, advice, etc. It was grown using F/UF up until 10K followers but after that, I have grown organically. No physical product is being sold.


In January of this year, I was approached by a successful businessman who had seen my account and loved it. He told me he was starting a new business in the niche I was in and wanted me to run the social media account (paid obviously).


Now, with the product range ready to launch, he is asking me to devise a plan of IG milestones we can reach and within what timeframe we can reach them in. However, I am struggling to think about what would be achievable and within what timeframe, up until a 6 month period. He is happy to pay for shoutouts and obviously, I can shoutout the new business with my main page, plus I'm sure I can leverage shoutouts to the new account with the promise of shouting others out from my own account.


So what do people think would be achievable and when? How many followers would I averagely get from a shoutout?


Thanks in advance

The number of followers that you MAY get for your page from shoutouts depends on the page engagement and of course, attractive short vid. The thing about setting a definite timeframe isn't a surety as you've decided to move organically. Track how many followers are being added up each day, multiply.

I own an instagram agency which matches brands with influencers.

Your followers are interested in content, not buy this buy that shoutouts.

So unfortunately that approach will not work for 6 months as people get ad fatigue.

For the businessman shoutouts on their own dont really work for business, unless their sole purpose is to boost their own instagram followers. In which case he is better off partnering with many influencers for a short period not just one.

To have a sustainable business relationship you need to continually come up with engaging relevant content that matches your audiences expectations and actionable engagement for the brand.

If you dont know how to do that, you should tell him, else the best you will do is make a few hundred $ before he realises and then you will really piss him off.

It would be helpful to list your plan so far? Maybe users here can help add to it. Personally, I would split it up to various different objectives.

Not only do you need to consider follower growth activity, perhaps through shoutouts, but also growth gained from differentiating your brand. So may be put in some activities or milestones associated with creating collateral or doing outreach, partnerships, sponsorships etc.

All of this seems speculative but, in my opinion, activity is key.

Sorry, maybe I should have added some extra information.

I will be partnering with influencers also and the account will be having a lot of engaging content posted onto it. It will not simply be a case of just getting shoutouts but I wondered how many followers hey would bring in as I've never used one myself.

We have a professional video editor on board and an attractive female as the face of the brand so all of that stuff is in place already.