Let's face it, the sale of instagram for a whopping $1 billion is quiet ridiculous except for the sellers. What instagram is offering - and it's quiet nice and usefull, don't make me wrong - is very easy to achieve. Easy enough to see that hundreds of similar sites are offering the same pictures work and a free app that goes with it. I code myself since uni in the early 80's and actively since 95's with the internet. I was selling my Java applets online back then. I can easily reproduce what instagram is offering with a few days of work full time. You can find those image detailing from Paint Shop Pro to Photoshop. There's no secret. So why is Google paying $1 billion for this company while they could hire a couple of coders and do their own? mystery for me. Why instagram and not another one? Who knows...Others are a bit different of course but still as good as instagram. Instagram app is not even offering the full pallet of picture tools that others are offering. It's probably being at the right situation, at the right time for instagram owner/co-owner and Google has billions of dollars getting dusty on the shelves I guess. We saw the same bubble in the late 90's where people were investing in dot com thinking it was the big thing without to have a full maitrise about it. We all know what happened. Is that bubble back again?