Instagram growth feels different lately
- Thread starter Nedd
- Start date
- Feb 18, 2025
- 1,931
- 448
Reels. Right now, Instagram is pushing Instagram reels more often since that is how meta earns income through ads. That being said, post reels since that is whats getting more exposure at this moment
- Apr 19, 2014
- 2,111
- 955
RIght now nothing works better than Reels.
rankflowmedia
Newbie
- Aug 8, 2026
- 22
- 4
Organic reach has definitely shifted more toward Reels and original content interaction rather than static posts.
DigitalVertex Agency
Newbie
- Jul 28, 2026
- 28
- 1
I think Instagram is getting more competitive so average posts are harder to push than before.
- Feb 15, 2011
- 211
- 142
Yeah, it feels more variable lately. Reels still seem strongest for reach, while carousels and Stories can be better for deeper engagement.
Ambrose Silva
Registered Member
- Oct 21, 2023
- 50
- 7
lately more natural & relatable posts seem to get better engagement for me. Carousels & posts that encourage genuine discussion have worked well to. It's interesting to see how things are shifting.
I have been seeing something similar. Reels appear to be getting better reach lately but i would not focus only on them. Carousels can drive more saves and shares while stories are good for staying connected with your current followers. I would use a mix of formats and see which ones get the best response from your audience.
Hi-Dalwcne
Newbie
- Aug 15, 2026
- 8
- 5
I have noticed it too but i think reels seem better for reach while carousels are doing well for saves and shares. I did test both and focus more on what gets people to actually intract.
chambrozer
Newbie
- Mar 16, 2022
- 14
- 2
It has changed a lot since the last time I was using it, so I am a bit concerned about the engagement.