Elliot Price
Junior Member
- Oct 20, 2025
- 100
- 31
How do you all test your Instagram creatives, and what's a suitable budget? This has always been a question that puzzles me.
Instagram Creative Testing
- Thread starter Elliot Price
- Start date
Oppy
BANNED
- Nov 7, 2025
- 16
- 2
“Start by testing 3–5 creatives with a small budget, like $5–10/day each. Monitor CTR, saves, and engagement for 2–3 days, then scale the winners and cut the weak ones. Simple and effective.”
- May 13, 2013
- 6,960
- 1,959
Starting with 2 or more creative s day is great
But budget can only be determined by the niche you are advertising to
While some niches require 10 USD
Others may need 50 USD for test
xGryFox
Registered Member
- Jul 6, 2022
- 64
- 23
For me it’s super simple. I test a few creatives at the same time, nothing big, just enough budget to see if people actually stop scrolling. Usually like $10–$15 total is enough to tell what’s working. Once I see a winner I put the real budget behind it. No fancy strategy, just trial and error basically.
- Feb 18, 2025
- 1,914
- 443
You need to have separate budgets for each one and then check to see which ones is is good and then potentially add more budget to that one.
Alpha Tiger
Registered Member
- Aug 28, 2025
- 77
- 16
We usually run small A/B tests with a $10–$50 daily budget per creative to see what clicks, then scale up on the winners!
Elliot Price
Junior Member
- Oct 20, 2025
- 100
- 31
If we use $5 a day, should we use it to test the creative assets first? Do we need to keep everything else unchanged?
Elliot Price
Junior Member
- Oct 20, 2025
- 100
- 31
The biggest problem I encountered was that I used a lot of materials, but the creativity was lacking, which made me hesitant to increase my budget.
Elliot Price
Junior Member
- Oct 20, 2025
- 100
- 31
Is such a high budget only justifiable if the ad copy and creative assets have been thoroughly tested? Wouldn't it be a waste of money if there isn't high-quality copy and creative material?
Elliot Price
Junior Member
- Oct 20, 2025
- 100
- 31
I've already created it, but I've encountered a problem: I lack good creative material, which makes all my budget allocation seem wasteful.