Instagram Analytics- What do you Use, and what works today?

On April 21, 2025, Meta officially removed key Insights metrics—including daily follower counts and net follower change—from the Instagram Insights API and associated analytics tools
You can no longer view your day-by-day follower trend within the app:
Previously, third-party tools could show a daily follower change graph. That is no longer possible via Instagram’s native platform or developer API

Click to expand...

jagrmeister721 said:

Recently Insta changed it up:




It seems sites like SocialStatus and SocialBlade have a hard time tracking daily followers. They say things like they track manually but this may only apply to large accounts.

Tracking daily followers helps track insta marketing effectiveness of certain campaigns. So how are you measuring and tracking today?

I realize tracking URLs can be used for destination urls outside Insta. But for marketing you do on Insta (follow/follow-back, shoutouts, DM, etc.) - how do you track follower growth?

I realize there's still weekly and monthly follower reporting; but oftentimes I prefer to halt some efforts or a day or two to see the impact of certain campaigns. Which I'd prefer not to do for a whole week.

Is there a tool that still works? Or do you develop analytics in house?

Click to expand...

ToyBox | IG Accounts said:

You can also turn the account into business mode and use analytics there. Instagram has made many updates that allow users to track things like that with their new dashboard.

Click to expand...

jagrmeister721 said:

Tracking daily followers helps track insta marketing effectiveness of certain campaigns. So how are you measuring and tracking today?

Click to expand...

rodrimar said:

Right now I use a Google sheet, each day at the same time in my morning I do it but I dont like to do it manually.

Click to expand...