Hey everyone! It's been a hot minute since I've been on here. So I have an eCommerce store with an IG of 10.4k followers. Those followers....not as active as I'd like them to be. I'm using FL on a daily basis, but have a budget I set for IG ads. So far, I've ran about 6-7 ads (24 hours) and I haven't received nearly enough engagement. I know it's not the content, because I only put out quality content (both pictures and videos). I think my main issue is the audience. I'm not creating a specific audience and the "wrong" people are seeing the ads. My goals with these ads are to 1) Create exposure for my page and 2) Direct people to the site for sales. I've seen ads for similar niches with similar content that results with 1300k+ comments. How do I get the perfect audience?