Instagram active ads!

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Yes, active Instagram accounts (regular posts and high engagement) can help improve ad performance, though the impact depends on content and target audience.
 
In terms of increasing the follow ratio, then yes it will have an impact since the user can go through the profile and potentially follow your account.
 
Elliot Price said:
Is there a direct correlation between Instagram account activity and ad performance? Has anyone tested this?
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Tremendously. It will compound just keep in mind that if you choose ads, they like to see you continue using ads, not all the time, but frequently!
 
Calliopee said:
Yes, active Instagram accounts (regular posts and high engagement) can help improve ad performance, though the impact depends on content and target audience.
Click to expand...
There is also a correlation between engaging content and ads
If post a content and you discovered you are getting a higher level of Engagement,
That's probably a contents to run ads on
 
From what I’ve seen, active accounts tend to warm up the ad system faster, which helps with consistency. It’s not a strict rule, but regular posting and engagement definitely seem to support stronger performance over time.
 
Calliopee said:
Yes, active Instagram accounts (regular posts and high engagement) can help improve ad performance, though the impact depends on content and target audience.
Click to expand...
If that's the case, then the old account has a significant impact on ad performance. I should consider using the old account to run ads.
 
Aura Bang said:
From what I’ve seen, active accounts tend to warm up the ad system faster, which helps with consistency. It’s not a strict rule, but regular posting and engagement definitely seem to support stronger performance over time.
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I've been trying to use new accounts to interact with my followers and update content regularly. I've always felt that the number of followers determines the effectiveness of advertising.
 
medialounge said:
There is also a correlation between engaging content and ads
If post a content and you discovered you are getting a higher level of Engagement,
That's probably a contents to run ads on
Click to expand...
High engagement means your ad creative content needs to be engaging enough to encourage more fan interaction, thus impacting ad performance.
 
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