Instability in the performance of my ads

H

HearMet

Newbie

Feb 25, 2021

2

0

• Dec 10, 2021

• #1

speak guys.

When I launch a campaign on facebook ads, on the first day it performs very well, there are sales, a good cost per checkout. On the second day the metrics plummet.

What to do to end this instability?

This is normal?

 

kralseko40

Power Member

Jr. VIP

Aug 17, 2021

786

47

• Dec 10, 2021

• #2

i'm experiencing this too after instagram crash

 

popcorndrew

Elite Member

Jr. VIP

Mar 10, 2020

2,193

424

• Dec 10, 2021

• #3

I notice that too. The first day or 2 are good in term of metrics/sales but after that the cost get way up /sale. I think facebook in the end want to do this so to give a hope then the ad cost increase constantly. Is a way to make more money for facebook with I dont apreciate

 

JackCaue

Newbie

Dec 7, 2021

15

3

• Dec 10, 2021

• #4

I´m not a professional ads manager but at the end of the year have sazonal holidays what influence in CPM cost and consequentely in other metrics.