INSIDER INFO?: Penguin 2.0 Google Update

• Exact match anchor text is back in play. Exact match anchor text means that a link from one site to another is linked by a keyword phrase vs. the company name or the words ?click here.? Sites that have exact match anchor text links over 37% are ranking well. Related anchor text of almost 100% double again. This is a complete reversal of previous updates and quite frustrating to those of you who have worked hard at building high quality links.
• Sites that have no site wide links are ranking well. The exception to this rule is the previously mentioned forum links in the footer.
• Sites that link to two competing sites vs. one are ranking well. For instance, if a site A is a news site that links to two sources of information to illustrate a point, site B and C, it will rank better than if it just links to site B as a source. Varying the link text slightly by using a plural version of a word to differentiate is better.
• Sites that have a limited number of inbound links from high Page Rank sites are ranking well. Sites with links from very well-known sites like NYTimes.com or TechCrunch.com continue to rank well.
• There seems to be some cross over with sites that were previously impacted by Panda. For example Hubpages seems to have made a big gain back where as Tumblr got destroyed (or that could just be because Yahoo bought them).

garrido said:

I found this info in the Internet, what do you think about this?

• Sites that link to two competing sites vs. one are ranking well. For instance, if a site A is a news site that links to two sources of information to illustrate a point, site B and C, it will rank better than if it just links to site B as a source. Varying the link text slightly by using a plural version of a word to differentiate is better.

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monk13 said:

remember the people that say they know what's up, they don't, and they give bad advice to others, keep clear of them
anyone foolish enough to make an assessment before the dust settles is not someone to listen to
it'll be at least a week or two from now before the dust settles from this update.

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Scritty said:

^^^^^^^^^^^^ For all that - this is true. 2 weeks or so before P2 settles.
To extrapolate specifics before then is pissing into a strong breeze.

Wet legs and a bad smell later.


Scritty

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