inside WNF: crypto traffic tests, wins, misses and field notes

Flamee

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starting this thread because inside WNF we end up testing a lot of stuff that does not fit a clean case study, but is still worth sharing.

not trying to turn this into a sales thread. this is just one place where I’ll drop short notes from the agency side. small wins, weird traffic plays, things that looked smart on paper and then got humbled by real traffic

some posts will stay vague on purpose. sometimes the project name matters, sometimes it really does not.

if people here find this useful, I’ll keep updating it.
 
recent one from WNF

we had a token project that needed traffic around a dex listing. instead of going straight into paid social, we tested expired crypto adjacent domains with decent backlink history and some leftover traffic still coming through.

we bought just under one hundred domains for around one thousand usd total, so roughly ten usd a domain. most of the batch was honestly average. around twenty domains ended up doing most of the work, so next time we’d filter much harder and buy fewer.

after cleanup we pointed the batch to the client site with 301 redirects. traffic started showing up after roughly twenty four to forty eight hours. day one came in a bit above two thousand unique visits. right now the batch is still sending around twelve hundred uniques a day, and the fade has been slower than I expected.

the interesting part was intent. this was not random broad traffic. it was traffic leaking from dead but still remembered crypto adjacent projects, so the fit felt much tighter than normal social traffic.

so far the batch has already pushed a bit over thirty thousand relevant visits. that puts the effective cost at roughly three cents per unique so far. if the curve keeps fading at a similar speed, the lifetime total should clear eighty thousand visits before the batch fully dies

I’m leaving conversion out for now because it is still too early to say anything smart there.

not saying this is some magic button. it clearly is not. too niche dependent for that. some sectors have enough expired inventory for this to work, some do not. but as a WNF test, it was good enough to keep in the notebook.
 
we often launch Telegram bots for ads, and lately we get many questions about moderation.

quick tip.

with channels everything is simple. your channel must comply with Telegram rules. there is basically no workaround. you can change the name, but that may lead to serious consequences, so it is not recommended.

bots are easier. create many bots. submit them for moderation with minimal functionality. after the bot passes moderation, gradually add features

changes should be small. for example one new button, one new image, or a small logic update. telegram moderators can see edits, so keep them minor

the usual approach:

spend about 5 bucks in ads, make a small change
around 20, make another change
around 50, another change...


once you reach about $100 of spent budget, you can introduce larger changes. for example turning a simple internal bot into one that redirects to an external link.

another principle we use: one ad, one query, one channel or one bot for targeting. each ad uses a separate bot.

this structure makes it easy to disable things. but if you want to add new targeting, keywords, or groups, you will need to recreate the ad.

we automate most of this with scripts, but it can also be done manually without problems.

one important detail: adding new elements triggers moderation more often than removing something. adding new channels, new content, or major changes may trigger manual review.

you will notice manual moderation when approval takes more than 24 hours.

if moderation takes less than a day, it is usually automatic. If it takes more than a day, it is almost always manual review.

in that case it is often better to stop the campaign, spend a bit more budget, and submit again to try to get into automatic moderation

have you tried? :)
 
recent one from WNF

we had a token project that needed traffic around a dex listing. instead of going straight into paid social, we tested expired crypto adjacent domains with decent backlink history and some leftover traffic still coming through.

we bought just under one hundred domains for around one thousand usd total, so roughly ten usd a domain. most of the batch was honestly average. around twenty domains ended up doing most of the work, so next time we’d filter much harder and buy fewer.

after cleanup we pointed the batch to the client site with 301 redirects. traffic started showing up after roughly twenty four to forty eight hours. day one came in a bit above two thousand unique visits. right now the batch is still sending around twelve hundred uniques a day, and the fade has been slower than I expected.

the interesting part was intent. this was not random broad traffic. it was traffic leaking from dead but still remembered crypto adjacent projects, so the fit felt much tighter than normal social traffic.

so far the batch has already pushed a bit over thirty thousand relevant visits. that puts the effective cost at roughly three cents per unique so far. if the curve keeps fading at a similar speed, the lifetime total should clear eighty thousand visits before the batch fully dies

I’m leaving conversion out for now because it is still too early to say anything smart there.

not saying this is some magic button. it clearly is not. too niche dependent for that. some sectors have enough expired inventory for this to work, some do not. but as a WNF test, it was good enough to keep in the notebook.
Wow,that is good idea tbh.
I think 1k of unique visitors for $1k that is crazy good results
 
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