Inside Search Blog - What does this mean?

Hi guys,

Just had a read through G's Inside search blog and came across the following.

Better page titles in search results by de-duplicating boilerplate anchors: We look at a number of signals when generating a page?s title. One signal is the anchor text in links pointing to the page. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. The result is more relevant titles that are specific to the page?s content.

Can anyone tell me what biolerplate links are? (G'd but just as confusing answers)
Can anyone tell me why links are affecting titles? (this didn't make sense either)

I thought only title tags affected titles...

Thanks in advance.

wb

Better page titles in search results by de-duplicating boilerplate anchors

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There are many websites with a large number of internal or incoming links that are either duplicated (anchor text) or very similar. G's new algo change means that ‘boilerplate anchor' links will be devalued, i.e. the duplicated links just targeting one or two phrases.

What this means is that we need to do more in-depth keyword research, and use a varied mix of incoming links relating to the page content.

Ok cool, thats already being done...Got diversity happening with anchors and
type of links being built so this is not a problem...

However, I found this article by G when trying to find an answer to another problem so heres my other issue. In regards to Title tags, im noticing a few changes...

I have a couple of client sites that have a full title tag
EG: Dog Trainers Sydney | Sydney Dog Trainers | Dog Training Sydney
or something of that nature...

But all G is showing is "Dog Trainers Sydney" and thats it, when i can clearly
see in my browser and in my code that this is not my title...

Im using Wordpress SEO by Yoast atm and was previously using Ulitmate SEO
for title and meta descriptions but both are doing the same thing...

Any ideas why only the first key-phrase in my title is showing up in G?

Plugin problem eg: compatibility?
Algo changes?
Shit coding on my behalf...? (other sites are fine with the same code so???)

TIA - wb

websitezbuilder said:

Any ideas why only the first key-phrase in my title is showing up in G?

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Google may change the Title tag when necessary, to display the most useful and relevant results for the user, for example, if a title tag is missing, or if the same title tag is used for many different pages, Google may use a more relevant title.

Google's creation of sites' titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web.

Click to expand...

So, for example, if the title tag is stuffed with 3 keyword phrases, Google 'may' only select the most relevant one for the user to be displayed in the search results.

One solution would be:

1. To use only one or two keyword phrases in the title tag that are relevant for that page.

2. To make sure the title tag has not been truncated, so keep it less than 67 characters, just to be on the safe side.