Mate if you make a really good infographic you can expect a lot of shares. BUT if you are expecting shares + backlinks to your site for SEO it will be really rare. Though you can put your Website address on the infographic big and clear or put a phone number or email you may get some leads and traffic to your website for sure.
I made a super infogrpahics in my niche. It was 30 reason why you should use something. I hired a great comic illustrator.
He did a great job. I contacted almost 300 blogs from the niche. Sent each one of them customised emails. I only got 2 backlinks. That was back breaking hard work and really no return of investment.
I ended up putting the infogrpahic on infographic collections website and got some backlinks from there. Overall I would not call it useful. It worked back in the day when the concept was new I am talking about early 2010,2011,2012. These days it is not popular anymore.
I provide graphic design services on freelancer.com. I hardly see people coming infograhics anymore. Back in the good days of 2014 I would get 2-3 projects just for infos.
Have you ever heard..."Images speak a thousand words"?
This is so true when it comes to infographics!
But, why use them in our content strategy?
65% of people are visual learners
50% of our brain used in visuals
70% of all human receptors located in the eye
90% of information transmitted to the brain is visual
Brain processes images or visual information 60,000 times faster than text
It retains 80% of what we see compared to 20% of what we read
Usually, people only read 28% of the words on a webpage
Tweets with images retweeted 94% more
Where to use infographics properly?
Informational covering one particular subject
Conclusion driven arguments
How to Do's
Do's & Don'ts
Data/numbers explanation (visualization)
Topic/Subject wise data sets (including data sub-sets) - data with many sections
Anatomy / composition
Structure / Hierarchy
Timelines - historical data
Functions & parts of something
What to look for when designing an infographic?
Use of colors - Colors have direct effects on brains, helping in inducing certain emotions. By using colors we can highlight and also distinguish between various points, sections and the sub-topics and get more attention. Through colors, one can also highlight contrasting points or arguments and also group similar points and thoughts.
Typography - It is much easier to use more than one font type in an infographic, which cannot be used in a purely textual format of content presentation. This makes easier to drive focus and attention to various topics of content. For example, through different fonts, you can distinguish between headings & details; main & sub-topics; contrasting subjects or two different sets of arguments.
Space - Empty spaces in infographics enhances its presentation and helps in spacing out the sub-topics so that look clean and are easy to understand.
Use of visuals - Use visuals like symbols, shapes, images, charts to highlight the main data points. Visuals are keys to infographic design and help in better understanding, attract & retain attention, and also strengthen your points.
To the point - You can lose the focus and also viewer interest and attention if you explain too much. And so, as one of the parameters of its designing, the information is presented as concisely and crisply as possible. This makes infographics that much more effective in delivering content and should not preferably be used for lengthier subjects.
Structural presentation - If you see infographics, the layouts are designed to present content in segments so that they look clean, have a flow to it, and a viewer is able to see & understand main subject and its sub-topics.
What are some of the overall benefits of using infographics?
They’re Persuasive and Eye-Catching
They Prove You’re the Expert (Helps build authority on the topic)
Make your content stand out
Draw instant attention
Create a unique impression with innovative & effective design
Make it interesting to read till the end with a theme-based message
Drive home your point - Convince better & convey easily & faster
Increase the probability of delivering your complete message
Better explain & detail the finer points of your products/services
Increase Brand awareness
Make content unique, attractive and more engaging
Invoke positive emotions and drive decision making
Increase website's reach and viewership
Boost up email subscribers & email conversions
Establish authority in your Industry and domain
Build website importance and authority among its niche and its audience
Complete in control strategy to stay ahead of the competition
Improves digital marketing results
Makes content effective
Creates interest among the readers
Helps drives traffic
Improves our content shareability
Better possition to gain backlinks naturally
Potential to go viral
Are there any SEO benefits?
increase your website rankings
Increase organic & referral website traffic
Get relevant and quality backlinks
Reach higher conversion rates
Increase time spent on a website
Reduce bounce rates
Helps in creating more and interesting content
Easy to create new content
Create an interesting version of existing popular content