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[Infographic] Why Long Form Content Is BETTER & How To Create It..

Discussion in 'White Hat SEO' started by t0mmy, Aug 3, 2016.

  1. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    This is a piece we recently put together in order to secure some epic placements for our company site. I love infographics, they're an amazing tool for getting your links on to sites which would never agree or that are way too much hard work.

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    Content of more than 2000 words, often referred to as “long form content” gets you more social signals, links, online visibility and of course website Authority! We’ve put together a detailed infographic below highlighting some of the benefits, we also help you in understanding how to create it!

    [​IMG]
     
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  2. SEOMemj

    SEOMemj Jr. VIP Jr. VIP Premium Member

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    Great post, as always T0mmy.

    Do you know if the Mobile SERPs also like long-form content or are users less engaged with heavy reading on a small device?
     
  3. Tosmekop

    Tosmekop Supreme Member

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    Solid gold. Great post!
     
  4. 1337WuLF

    1337WuLF Senior Member Premium Member

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  5. mirrorer

    mirrorer Jr. VIP Jr. VIP

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    Neil Patel , is that you?
     
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  6. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    Haha.. That's borderline "abuse of staff" son ;) Kidding..

    Seriously though, you can't beat a good infographic for securing some of the best placements (this infographic's original purpose). I'm going to drop a case study style post here within the next few days, it's based around a recent client of ours.. 1 infographic has lead to 10s of 1000s of shares, countless free links and a months worth of referral traffic almost over night. The best part, this client is in a niche that would NEVER get a link from these sites, with the infographic it was as easy as 1..2..3.

    Infographics are no joke..
     
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  7. Floopa75

    Floopa75 Jr. VIP Jr. VIP

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    Are you going to share the person or agency you made the infographic? Interested to see the price of one similar to the one you linked here
     
  8. davids355

    davids355 Jr. VIP Jr. VIP

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    Very good. Looks like a far better quality infographic than a lot of others I've seen and I think that premium quality would make a big difference.

    The same goes for content right? - of course you couldn't just buy 2k words from fiverr and hope to get tonnes of social shares - like you said it's got to be planned, well laid out and engaging to the audience.

    Looking forward to the case study.
     
  9. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    We do these ourselves, I'll not mention prices and divert this thread, I will say that they're not cheap!

    The placements are where the real magic happens. We're lucky to have access to many top sites.. the difference is we don't use PPH sellers, those are farmed accounts.. hence why their prices are so low. The huffpo, forbes and so on are actively shutting down, deleting and no following links on these accounts as they find them.

    I'm lucky to have direct contact with real editors, editors that already have solid followings and engaged readers.. this plays a huge part in the results we got with the client I mentioned. The farmed for posting accounts very rarely get over 200 shares, because their sole purpose is links, not entertaining or teaching their audience.


    Yes, content must be on the same level as the infographic of course. Will be dropping the thread tonight or early tomorrow.
     
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  10. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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  11. vsching

    vsching Power Member

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    Cool , waiting for the case study
    Thanks @t0mmy
     
  12. T2tkid

    T2tkid Jr. VIP Jr. VIP Premium Member

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    I don't know if this is written for marketing purpose. But longer articles do work for me. This days most of my articles are within 2000 to 4000+ words. And this will naturally rank for 10s of keywords even without building links!
     
  13. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    Cheers dude! Funny, just 2 minutes ago I sent someone an email recommending your good self :)

    Of course it's written for marketing purposes.. we're all marketers here.. right? I know I sure as hell am, I don't do this shit for the good of my health ;)

    If you mean here on BHW, then no.. the price tag on what we actually offer wouldn't suit the buyers here, believe me.
     
  14. amoon

    amoon Jr. VIP Jr. VIP

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  15. JamaicanMoose

    JamaicanMoose Jr. VIP Jr. VIP

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    Great share.

    Given that your price for an infographic and distribution is a weeeee bit out of my price range, do you have any recommendations for infographic creation within the BHW Marketplace?

    Seems like an area that I haven't been capitalizing on in my SEO strategy.
     
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  16. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    If you can put the content together yourself then there are great designers here.. check out @SYAWEDIS he done a product lander design for me a few months back, very high quality.
     
  17. LoftPower

    LoftPower Elite Member

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    In my opinion, it looks good. Very fresh and entertaining.
     
  18. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

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    This is a problem I've long seen within the BHW marketplace, it's a race to the bottom for pricing. Nobody is willing to buy a premium product which means premium product sellers don't list their offerings. I'm really glad to see @t0mmy talking about a premium priced product on BHW!
     
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  19. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Very cool post, love how you took the time to info graphic this one.

    -ThopHayt
     
  20. t0mmy

    t0mmy Jr. Executive VIP Jr. VIP

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    Very true! Only over the past year or two have my eyes really been opened to this, the funny thing is our prices are quite competitive compared to companies offering products similar to ours. I guess it's a different type of client here on bhw vs outside of here. I predict this changing over time.. the days of low quality mass spam packages are all but over, I feel people are finally beginning to realize this.

    The type of clients that do purchase these high ticket products don't even bat an eye lid.. they see the value right away.