Info Needed on PPC

Hi All,

Can anyone share me the information on how does the Pay Per Click works and how do we use it as a mode of income generation.

Regards
Yash

You as an advertiser place an ad, say on google. Someone click those ad, you will pay google.

Those visitor should turn into buyer or lead. Income - click cost = profit.

Flip side, you as publisher place ads from google on your site, visitor click those ads, you get share of profit from google.