"Influencer marketing" using regular people?

Hello, i was wondering if anyone here has ever paid people with little to no following to post on Tiktok as a way to gain traction or promote something?

As you know anyone can get view's on TikTok if the video is good or even somewhat decent.
And I am in a niche which a lot of people are interested in watching content on plus it promotes my business at the same time. So i was planning on doing a "influencer marketing campaign" but with very small account.

The pros of doing this is that it's will allow me to mass uploaded videos, the videos will be uploaded from different countries & the videos will be more authentic and review based due to them coming from regular accounts rather than a business account.

Just wondering if anyone has experience with this?

sounds like there is lots of cons, but I will name just 1. will you go around paying 5usd transactions to dozens or hundreds of different accounts? how will you check the bare minimum quality of what they deliver?

TikTok is more of an entertainment platform, where people quickly jump from one video to another, so it is very difficult to win their attention here. Although I know that there are certain clothing brands that collaborate with influencers and are quite successful, as young people like to buy some new trendy things

@ gonzaloblancogarcia199 abre DM quisiera hablar contigo.

micro influencers are sometimes a lot better when it's targeted to the audience you search.

I have not but I think I will use this on some tik tok like sites which are gaining popularity.