Influencer Marketing for ORM

Ropelyn

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Have you seen success in using influencer marketing to enhance online reputation? How do you choose the right influencers? Video in general. Thanks
 
Find people who lead normal lifestyles outside their "influencer" gig. Girls with a lot of friends in real life. People that actually go places and have a good social network. That's usually the best type of person to recruit.
 
We recently initiated a sponsorship with a UFC fighter, officially announcing the partnership just after January 1st. Within a week following our PR launch, we had an impact on various ORM silos.
 
This is essentially a use case at Intellifluence. I've seen brands come in that wanted to hire bloggers to talk about them solely to drown out negative news that was ranking. It's a smart play.
 
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