Individual Reviews vs One Big Article

So, I have a buying guide in place with product reviews in the article. However, I also have individual reviews in a separate review section of those same products. Should I like from the buying guide to the individual reviews (they are longer than the product reviews in the buying guide) or should I just remove the separate articles and merge them with the buying guide, creating 1 very large article? My issue with that is that my site would appear kinda empty if I did that for every post.

Bumping this, maybe someone with insight is on.

kopra said:

Should I like from the buying guide to the individual reviews (they are longer than the product reviews in the buying guide) or should I just remove the separate articles and merge them with the buying guide, creating 1 very large article?

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I do one large buying guide with individual reviews. I then add a "Read our detailed review of [product] here" button at the bottom of the individual review section.

It's worked decently for me.

Spats said:

I do one large buying guide with individual reviews. I then add a "Read our detailed review of [product] here" button at the bottom of the individual review section.

It's worked decently for me.

Click to expand...

The thing I'm curious about is whether it would be too much linking and whether you'd end up possibly losing buyers in the process. Like you need to link to the review, but then you need to add a CTA to amazon as well after it? Maybe link to the review right in the start?