India vs USA traffic big conversion rate difference. Please help

SoManyNamesTaken

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Hello Everyone as you may tell just by judging my writing in this post I’m not a native English speaker. I’m trying to build a legitimate business in finance niche based on financial education (online courses). I have a website and my biggest source of traffic is social media, mostly facebook. One article on my website is especially good at getting me traffic. I’m trying to use it as a landing page at the same time by transitioning to a “sales copy” at the end of the article. I also have two buttons with “Try for free” call to action and a short headline above them at the very top and bottom of the article. Would love to gove you a link but that is against the rules.

So here is the deal traffic from India is responding very well to this setup and almost 20% of visitors are clicking the button and proceeding forwards (they don’t really convert at later stages but that’s an issue I’m planning to address later). While USA based traffic has a terrible button click rate of 3% possibly less since I’m failing to get 3% consistently. Any ideas why this may be the case? Is this cultural difference? Like maybe idk americans don’t like free trials or maybe are more focused on the article? Or maybe it’s a language problem? I mean ppl from India are usually less proficient in English (no offense to you guys) then US natives. Since I’m not a native maybe my copy automatically preforms worse whe read by a true native? Not trying to suggest the problems here. Just thinking out loud. Would love to hear your opinins guys as this is really frustrating me recently.

Last thing. Ppl from both countries are reading the article fairly thoroughly. With around 70% of them reaching the end and reading at normal speed.
 
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