Increasing responses to in-person events

My local rugby club is having tryouts to get new players for the new season. They've approached me and asked for my help using Facebook ads to get more responses to their event, and obviously more people to the recruitment sessions.

I'm looking for advice from those who have experience with ads for FB events - how to not only get more responses but actually make sure those people turn up.

Here in continental (central) Europe, rugby is a bit of a niche sport, so obviously targeting the people is a must, but that'll take a bit of experimenting I guess.

One tip I was given, was to use my personal FB account to reach out to every 'random' person that responds 'going' or 'interested', thus making them feel like it's a little more than a random event on FB.

Would love to hear more tips from some veterans.

If it is a random event, the number of participants will not be the same as the number of respondents.
You need to have specific advertising campaigns and ask for information of the participants and tell them to pay about 1-2$ to apply for a position or more. That way you will know how many people will participate. And advertising here helps you promote the event then you have to pay the advertising fee.

Min_Agency said:

If it is a random event, the number of participants will not be the same as the number of respondents.
You need to have specific advertising campaigns and ask for information of the participants and tell them to pay about 1-2$ to apply for a position or more. That way you will know how many people will participate. And advertising here helps you promote the event then you have to pay the advertising fee.

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Your comments are great I will try them

I think you could share this event on your personal page with an interesting caption encouraging students to attend. Besides, you should attach it by a google form with some document files ( for example: a file name " how to learn Ielts band 6.5 effectively") as a gift which will be sent to email for anyone who registers this event.

You run a form ad, for people to fill out information. If people don't come you can use the form file to send contact information

Use high quality videos that shows your club and player, you can use call to action like 'Register now"