On average, I have an $0.35 RPM with Google adsense. I have seen days where my RPM went as high as $4.00 but 99% of the traffic coming to my website is direct traffic coming from social media pages. As soon as I promote a gallery page from my blog onto social media, my rate drops big time. How can I increase and maintain a high RPM and be able to capitalize off of it using my social traffic? Any help or tips would be highly appreciated.