Increased budget by $1000, messed up cost per result

Jung

Junior Member

May 16, 2018

188

159

• Jan 21, 2023

• #1

I'm pretty new to FB ads and had a good campaign doing $20 per result at $1000 per day budget.
So.. I increased it by $1000, to $2000 per day.. Today the cost per result shot up to almost $40..

I understand it's because now the AI is entering a lot more auctions, so has anyone got advice on what I should do?

Wait it out? Decrease the budget? Create a new campaign?

Thanks!

 

MIRANTHA

Elite Member

Aug 6, 2019

1,526

633

• Jan 21, 2023

• #2

I think you should increase budget by little ,like $100

 

Jung

Junior Member

May 16, 2018

188

159

• Jan 21, 2023
• Thread Starter Thread Starter

• #3

MIRANTHA said:

I think you should increase budget by little ,like $100

Click to expand...

I should now? Or I should've before?

 

alioutrreach

Banned-Spam

Jan 11, 2023

66

15

• Jan 21, 2023

• #4

is it possible?

 

BigBang3s

Banned - Selling via PM

May 26, 2021

109

45

• Jan 21, 2023

• #5

create multiple ads in one campaign. different creatives, different results

 

masterbuilder22

Junior Member

Feb 9, 2019

122

136

• Jan 25, 2023

• #6

Create a rule that scales your adsets by 20% every profitable day, or just keep duplicating the same adset and turn off the bad ones (better that way) GL

 

facebook_ads expert

Registered Member

Mar 5, 2023

80

8

• Mar 5, 2023

• #7

you should create a new campaign split into groups and increase the budget slowly by 10% each time