Got a couple of business here, wondering whether I should contact them for ORM or not. They have pretty bad reviews on the yellow pages (between 1-3 out of 5), but somehow they got 4 stars on their own website as well as having about 1k+ likes on their facebook page. If a customer does a Google search they'll see how many stars they have from their yellow pages ratings but nothing shows up from their FB page or own website. EDIT: I guess while I'm at it I could add a question. I feel like I could go for some bigger sized companies like Car dealerships and such, but I've seen a lot of people recommend starting with smaller businesses. I've been doing a lot of reading (too much without any action) so I feel like I could pull it off. I'm doing the 7878 method if that makes any difference.