What is Black Hat Seo? Black Hats and Black Hat Seo have been around for while. Black hat seo is a form of Search engine optimization which uses black hat or trick techniques for better placement in the search engines and to receive more traffic. Black hat seo has a "Fast" gain in traffic however this gain is often short lived if the Search engines find out about the black hat sites. This can be combated by having multiple sites as you are never relying on any one site for your revenue but a whole network of sites.
What is Cloaking? Cloaking is a search engine optimization technique in which the content presented to the search engine spider is different from that presented to the users' browser; this is done by delivering content based on the IP addresses or the User-Agent HTTP header of whatever is requesting the page. Cloaking is often used to try to trick search engines into giving the relevant site a higher ranking; it can also be used to trick search engine users into visiting a site based on the search engine description which site turns out to have substantially different content.
Increasingly, to rank well in the search engines, Webmasters must design pages solely for the search engines. This results in pages with too many keywords and other factors that might be search engine "friendly", but make the pages difficult for actual end users to consume. As such, cloaking is an important technique to allow Webmasters to split their efforts and separately target the search engine spiders and end users.
What are Doorway pages? Doorway Pages are web pages that are created to rank high in search engine results for particular phrases with the purpose of sending you to a different page. They are also known as landing pages, bridge pages, portal pages, zebra pages, jump pages, gateway pages, entry pages and by other names.
Keyword stuffing is considered to be Black Hat Search engine optimization (SEO) technique. Keyword stuffing is when a web page is loaded up with keywords in the Meta tags or on the Web page's content. The common techniques today for keyword stuffing are repeating the same word over and over again in the Meta tags, which is why many search engines don't look at the Meta tags any more, and also on the page with text that is the same color as the background, also known as invisible or hidden text.
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