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Improving My Copywriting From Good to Utterly Fantastic?

Discussion in 'Copywriting & Sales Persuasion' started by sirmeep, Mar 10, 2017.

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  1. sirmeep

    sirmeep Registered Member

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    My copywriting isn't terrible. But it's still not spectacular.

    It's around a 7 out 10. I want it to be a 10 out of 10.

    To those of you who have developed the ability to write amazing copy, what recommendations can you provide.

    I have been considering hiring an editor to review my work and give feedback. I have also been going through books, and reviewing other people's work, picking up what I can.

    Not looking for shortcuts, interested in actually putting in the work to build up my skill. Appreciate any tangible advice that people are up for sharing.
     
  2. Reaver

    Reaver Jr. VIP Jr. VIP

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    First off, your username and pic are amazing.

    Second, practice makes perfect. I actually practiced my copy writing skills with local companies who needed ads and marketing materials done. You get paid nicely and you still get to practice your skills.

    I read books too and put what I learned into practice. I also follow copy writers who have a ton of experience in the business. I don't buy their courses. Instead I look for the occasional free advice they give, join any groups they may have and network with other high-end writers. They are honest af and will tell you how to improve your writing/land clients just to help you out.

    Only in groups though. Outside of that they charge a consulting fee.
     
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  3. Jared255

    Jared255 Jr. Executive VIP Jr. VIP Premium Member

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    Create exceptions in your adblock to make sure you are seeing ads everywhere (I keep it on for popunders and sh*t though). Click on ads a lot and see what other people are doing on their sales pages - what they are doing good and what they are doing bad. Go through the funnel if you notice some really good stuff. Notice ads in the real world, again seeing what they do good and bad. There are a lot of good ads and bad ads everywhere.

    Then practice a lot. It's all practice. The best way to get practice is getting client work because you will hone your skills by having to write a bunch of different copy for a bunch of random sh*t, and your clients will give you criticism on the stuff you write and request changes, which will allow you to take a more objective look at your work. Can't stress this enough. The best copywriters have worked on so many different types of copy for so many different types of products and services that writing persuasive text is ingrained into their beings. Books are good to get you started but frankly you only need experience + knowledge of the Life Forces described in Ca$hvertising to tackle the majority of copy projects.

    Overall try to make your best stuff from last year your worst stuff from this year, every year.
     
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  4. Victory City

    Victory City Junior Member

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    practice is a key to mastery
     
  5. sirmeep

    sirmeep Registered Member

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    Ha, Thanks! Muppets are the best.

    Yeah, this is something I have been meaning to do. I saw a few Linkedin and Facebook groups where the advice looked pretty solid. Plus the copywriting sub-reddit doesn't look terrible.

    Your both advising basically the same thing :). So far I have been avoiding doing paid work because the opportunity cost is pretty high (IM is my secondary income source). But looks like I'm gonna have to get more objective feedback if I want really improve my work product.

    Thanks for the advice, really appreciate it.
     
  6. CyberGenie

    CyberGenie Registered Member

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    Just open the sites of the Top 10 Clicbank products and go through them word to word. You will notice specific psychological patterns and triggers at work here. That technique has greatly boosted my Copywriting skills. :D
     
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  7. BiggyHF

    BiggyHF Newbie

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    Thanks to everyone for the great knowledge shared here for free :D
     
  8. MakeGreenM8

    MakeGreenM8 Jr. VIP Jr. VIP

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    I've picked up a lot of techniques by giving marketers a throwaway email address. Then I can see the steps each of them put into their funnel.

    There is this site as well that has some gems http://swiped.co/
    Obviously there will be some duds as well.
     
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  9. sirmeep

    sirmeep Registered Member

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    Thanks for the link. It's got some good stuf.

    To be perfectly honest, whenever I read through these kinda of examples, I can't help but be surprised that people fall for these kind of sales pitches. Like the writing just screams SCAM to me. Am I overthinking it, or are people really that dumb.

    I feel like there has got to be a style of copywriting and sales that provides value to the consumer, but still pushes people towards a purchase. A framework that would be more effective at higher price points, were people aren't as gullible.

    But, then I again I might just be overthinking it. And I should just be churning ads and landing pages like those on swiped.co
     
    Last edited: Apr 17, 2017
  10. MakeGreenM8

    MakeGreenM8 Jr. VIP Jr. VIP

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    -If you knew how ignorant the average person is you'd be shocked. You are probably assuming most people are like you and the people you grew up with. Go to the local bar or dmv and the level of ignorance is crazy. Also, just check out the things people say on social media. I'm unconvinced food and water are worth anything.

    -You can provide value since value is subjective. Price is fiction. One of my niches is pet accessories. These things probably cost a few bucks to make. Someone who loves their cat or dog will happily pay 50 to 600 dollars. This is because they love their pet and are convinced the things I review will make their little baby super happy. I don't make anything up. All I do is build the image of their pet having a blast/less pain based on the product facts. Lying is a no no.

    A big secret is targeting known or likely buyers through your ads and/or SEO. Many of the email and directmail copywriters focus on renting lists of known buyers. (Big takeway)

    -I'd avoid thinking of it as churning. Look into the basics. Headlines, hooks, emotional benefits, urgency, strong, call to action. Is perfection required... no perfection is impossible. But good copywriting is a craft. You don't have to sell guru products either.

    Disclaimer: I'm no expert yet myself.
     
  11. H0BB5

    H0BB5 Jr. VIP Jr. VIP

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    Understand your target audience and cater to their emotions. A/B testing is very useful.
     
  12. WootHosting

    WootHosting Registered Member

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    Understanding your audience, and taking time to write quality content is definitely a must.