Improving Mailing List Relationship

Ardshael

Newbie
Joined
Sep 29, 2012
Messages
36
Reaction score
10
As anyone knows, it's important to create a relationship with your email list. I've done some research on how to create a good relationship and I have some experience as well. I'd like to continue to improve on my methods. Does anyone have some good suggestions or resources (websites, videos, etc) on how to improve?

Thanks.
 
this is THE question. But sadly no one seems to answer -_- I say get creative.
 
  • Don't send up too much. 1 email after 1-2 weeks seems to be good.
  • The most important thing is that you must add value in having your mailing list. Have mailing list-exclusive discounts. Permit people in mailing lists to have early access to your product. Or whatever you may do.
  • Never sell too much of your partner's product. This may be a great product, but the person receiving the advertisement will know that YOU gain money by advertising some other product, although they only opt-in for your product.
  • Put up interesting discounts. 10-15% discount is great enough for some people.
  • Always have a link for the people to unsubscribe from your mailing lists.
  • Never write content that is different. If they are subscribing for your car-related business mailing list, don't send up contents about babies or about government.
  • Don't send the email out during hectic hour, or office hour. Some people may just skip it and never read it again. I usually send them on Friday night, hoping to catch the reader if they read their email casually on Saturday.
 
Back
Top