Improve my Silo

JonnyBorneo · Feb 11, 2014

Hello BHW!
My goal is to rank a landing page with a few keywords.
So I came here to ask if this is a good type of a silo for this purpose?
I'm fairly new to SILO structuring but I have 5 years of SEO experience.

This is my page that I have built:

Made it with wordpress with the help of plugins. No leaks.
On the bottom I have 10 articles with each having a one-way link to my landing page. I plan to have 8 internal keyword anchors and 2 keyword+word anchors.

Link-building will probably start from interlinked middle-structure.
Keyword is very competitive and I will add more bottom tier articles in the future.

Is this a good start point? Comments?

Thank you.

edit. please ignore the thumbnail image. I uploaded a wrong one at first.

JonnyBorneo · Feb 12, 2014

24h bump. No views.

danms · Feb 12, 2014

Looks alright. But you're making it more complicated than it is IMO.

1 landing page that is getting links from supporting pages with different anchors (talked about it, this page shows it, here, like here, stop snoring, how to stop snoring, he stopped snoring, you can stop snoring, it stopped, the book, the magic, the secret revealed here. etc.).

Supporting pages targeting longtailes <- you interlink them inside the content or with the "related articles" trick if you're lazy.

Get some links from the outside world (other websites) and you've got the link juice flowing nicely.

Don't need to link the contact page as well. Keep it natural. No one does it.

JonnyBorneo · Feb 12, 2014

danms said:
Looks alright. But you're making it more complicated than it is IMO.

1 landing page that is getting links from supporting pages with different anchors (talked about it, this page shows it, here, like here, stop snoring, how to stop snoring, he stopped snoring, you can stop snoring, it stopped, the book, the magic, the secret revealed here. etc.).

Supporting pages targeting longtailes <- you interlink them inside the content or with the "related articles" trick if you're lazy.

Get some links from the outside world (other websites) and you've got the link juice flowing nicely.

Don't need to link the contact page as well. Keep it natural. No one does it.

Thanks for the input.

Some new questions popped into my head;

If I were to attach this page into Google Webmaster Tools

a) would I submit only landing page(+disclaimer+privacy) OR everything?

b) sitemap of all internal pages even though LP is not connected to them?

Since landing page has no links for the other pages would this be considered a violation of webmaster guidelines?
and if not, how does google crawl it?

royserpa · Feb 12, 2014

Kinda hard to read your silo structure.

I can give you some feed back as I have been quite familiar with silos for some weeks now.

Regarding teh G Webmasters Tools I cant say anything about it as I ant even understand your diagram xD

danms · Feb 12, 2014

You can submit the complete sitemap and no-index what you don't want them to show in the results.

The landing page gets links from the supporting pages right? Google will crawl it.

And what violations? this is your website. You can do whatever you want with it and google will rank you if it's good (or if they think it is).

JonnyBorneo · Feb 12, 2014

royserpa said:
Kinda hard to read your silo structure.

I can give you some feed back as I have been quite familiar with silos for some weeks now.

Regarding teh G Webmasters Tools I cant say anything about it as I ant even understand your diagram xD

kinda hard to explain this if the diagram doesn't help, but I'll try

-5 pageX linked together
-every pageX is also one-way linked to 2 pageY (10 total)
-2 pageY under every pageX is linked together (5 pairs total)
- every pageY is one-way linked to landing page
- landing page has no links

I think this sounds even harder to visualize...damn

They call this "reverse-silo" I believe.

JonnyBorneo · Feb 12, 2014

danms said:
You can submit the complete sitemap and no-index what you don't want them to show in the results.

The landing page gets links from the supporting pages right? Google will crawl it.

And what violations? this is your website. You can do whatever you want with it and google will rank you if it's good (or if they think it is).

I was thinking it might get crawl errors since LP has no links, but yeah ok. I'll submit everything and allow it to index them all since they are high quality.

royserpa · Feb 12, 2014

JonnyBorneo said:
kinda hard to explain this if the diagram doesn't help, but I'll try

-5 pageX linked together
-every pageX is also one-way linked to 2 pageY (10 total)
-2 pageY under every pageX is linked together (5 pairs total)
- every pageY is one-way linked to landing page
- landing page has no links

I think this sounds even harder to visualize...damn

They call this "reverse-silo" I believe.

Image + description = understood.

As it doesn't have a homepage (I think?!) I would recommend adding some pageX or pageY to GWT.

But if it has a homepage, then add the homepage.

royserpa · Feb 12, 2014

JonnyBorneo said:
I was thinking it might get crawl errors since LP has no links, but yeah ok. I'll submit everything and allow it to index them all since they are high quality.

My silo is well structured and interconnected. It isn't indexed but but I will do by:

> Adding YT videos to pages
> Send social signals

That will do and site will get indexed within a week tops

JonnyBorneo · Feb 12, 2014

royserpa said:
Image + description = understood.

As it doesn't have a homepage (I think?!) I would recommend adding some pageX or pageY to GWT.

But if it has a homepage, then add the homepage.

landing page=homepage=emd.com

you suggest I only add LP to GWT?

JonnyBorneo · Feb 12, 2014

Having a bit of a dilemma here because;
"Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link."

How can google crawl my other pages if homepage doesn't link to anything? Thoughts?

royserpa · Feb 12, 2014

JonnyBorneo said:
Having a bit of a dilemma here because;
"Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link."

How can google crawl my other pages if homepage doesn't link to anything? Thoughts?

Well, right now with my silo I am linking my SLPs from the homepage and from the SLPs all the articles.

If a spider comes to my site it will crawl all pages as they are interlinked.

I advise for you to link at least the SLPs from the homepage, but that's just me.

JonnyBorneo · Feb 13, 2014

Ok guys I have cracked the code!
My site now looks like this:

Since the page navigation was non-existant I made 1 nofollow link from homepage to the silos. This makes my homepage a little weaker but very marginally. In addition I made a new keyword in sync with the homepage.

All backlink linkjuice I pour onto SILO 1-15 will flood Moneypage 1 and especially Moneypage 2.
I think this is a masterpiece.

Prove me wrong.

ZeroDouble · Feb 13, 2014

Hi,

Interesting thread.

Sure, I'm no Bruce Clay, but I'd probably do things a little different.

It is my understanding that your home page should have a navigational link to all of your silo heads, and these links should be followed (as apart from it sending the wrong signals to the search engines) the idea is to have the juice/relevance flow from your home page through your site and then back up to the home page (picking up/creating more thematic relevance/juice as it goes). With link juice also added by backlinks created to the silo heads.

I would probably also link out from the child pages to some niche relevant authority sites (not using the anchor text that I'm targeting) to create yet more relevance as well. Ideally you want the spiders to crawl through your site to other related sites, not just hit a dead end.

As a little tip, an easy way to have every page linking back to your home page is via the main nav using an alt attribute with your anchor text.

As I said, I'm no expert, so would love to discuss the ins and outs of this in more detail.

JonnyBorneo · Feb 13, 2014

ZeroDouble said:
It is my understanding that your home page should have a navigational link to all of your silo heads, and these links should be followed (as apart from it sending the wrong signals to the search engines) the idea is to have the juice/relevance flow from your home page through your site and then back up to the home page (picking up/creating more thematic relevance/juice as it goes). With link juice also added by backlinks created to the silo heads.

Looping is a bit controversial because it also adds a linkjuice penalty (decay-factor 10-15% as stated by Matt Cutts). But still many people use it.

When you build reverse-silos I think it kind of works the same way with relevance as you stated (bottom to top <=> top to bottom).

ZeroDouble said:
I would probably also link out from the child pages to some niche relevant authority sites (not using the anchor text that I'm targeting) to create yet more relevance as well. Ideally you want the spiders to crawl through your site to other related sites, not just hit a dead end.

Valid points. I've seen many instances of sites linking to wikipedia for example, to gain trust at the cost of linkjuice. Not sure if it's worth it.

And talking of dead ends, I'm thinking of still testing a few changes on this project. I have an idea that if I create the SILO1-15 a totally separate entity...under construction

ZeroDouble · Feb 13, 2014

JonnyBorneo said:
Looping is a bit controversial because it also adds a linkjuice penalty (decay-factor 10-15% as stated by Matt Cutts). But still many people use it.

When you build reverse-silos I think it kind of works the same way with relevance as you stated (bottom to top <=> top to bottom).

That's a fair point, and it's something that I'd like to test some day if I ever get the chance. I'll definitely read up some more about reverse silos though.

JonnyBorneo said:
I have an idea that if I create the SILO1-15 a totally separate entity...under construction

Something like http://www.toptenreviews.com/, you mean?

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