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impressions vs clicks

Discussion in 'Clickbank' started by Ceallach, Nov 12, 2014.

  1. Ceallach

    Ceallach Newbie

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    Im driving traffic to a landing page for an affiliate project. I'm only using one ppc source at the moment, just testing the waters. Something that stands out to me is that I have about 18k impressions, with only 13 clicks. I'm trying to change up the title and description. Can someone help me understand this ratio, and how much it can vary between different ad sources.
     
  2. fredfred547

    fredfred547 Power Member

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    I am having the same problem. 5000+ impressions, 0 clicks.
     
  3. I-marketer

    I-marketer Regular Member

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    What exactly is your CTR? Numbers you've mentioned and the ratio doesn't make any sense to me.
     
  4. Paper-Boy

    Paper-Boy Elite Member

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    @OP, your CTR is ~0.07.

    That's pretty low with paid advertising. Your best bet of increasing CTR is image. Split multiple banners. Once you get a decent CTR then split test the ad copy on your banner.