Important question for media buyers

Hi guys, just wondering as I believe some of you guys do media buys as an affiliate.

How do you guys ensure the webmaster don't just sign up for the affiliate program themselves and promote on their website?
And cut us off so-called "middleman"?

I mean, we're basically just connecting the affiliate program and the webmaster. What's stopping the webmaster from signing up for the aff program themselves?

Example: I found a weight loss blog and do a media buy promoting a Clickbank weight loss product. After maybe 2-3 months, the webmaster decided to join Clickbank himself, promote the same product and essentially cut me off. Possible?

Do you have some sort of non-compete clause or something? If there is, would it be possible to share the necessary documents?

I'm just getting my feet wet in media buying and would appreciate any advice on this matter.

Thanks..

Anyone? Any idea on this?

It happens both ways - the advertiser, the affiliate network, or the traffic source may all try to disintermediate. You're best off trying to hide your data from the first two and just relying on the fact that you can find another traffic source for the last (or deal with big advertising networks, which never bother).

dont think too much into it.

this can always be a scenario and you will never get a do not compete clause.. and even if you do, good luck enforcing it.

if you are media buying, just shift your budget to other offers.

Makes sense..

Thanks guys!