Hello men all! I want to make an ad for a competitor in the food industry. Use their brand name in the headlines of their ads. Can you tell me if google will ban me for this ad, like I'm using their Trademark? I used the YouTube trademark once and google blocked my ads, but it's their product, but I wonder if the same thing would happen with a regular restaurant?
Important question about google ads!
- Thread starter slrgk
- Start date
But how do you do this kind of advertising properly? Will I have to use cloak? Or will the whole reason for blocking be in the headers?
If I make a cloaca, I still can't use the restaurant's name in my headlines right?
Chris Newman
BANNED
- Oct 13, 2018
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It is allowed to use trademarks in keywords (in Google Ads). Google Ads does not restrict the usage of trademarks, in keywords.
About usage of trademarks in ad copy (ad headlines, ad descriptions) : It is in a case to case basis. Example : Certain trademark owners, contact Google Ads with a request to restrict the usage of their trademark in Google Ads ad copies (ad headlines, ad descriptions) and in such cases, on a case to case basis, by default, Google Ads may restrict the usage of such trademarks.
So, in your case of running an ad using a brand name (of that competitor) in the ad headlines (ad descriptions), you can really not know if it is doable, other than by trying (trial & error). Because, there is no way to know if the food brand has requested Google Ads to restrict the usage of their trademarked brand name in Google Ads ad copies (ad headlines, ad descriptions).
About usage of trademarks in ad copy (ad headlines, ad descriptions) : It is in a case to case basis. Example : Certain trademark owners, contact Google Ads with a request to restrict the usage of their trademark in Google Ads ad copies (ad headlines, ad descriptions) and in such cases, on a case to case basis, by default, Google Ads may restrict the usage of such trademarks.
So, in your case of running an ad using a brand name (of that competitor) in the ad headlines (ad descriptions), you can really not know if it is doable, other than by trying (trial & error). Because, there is no way to know if the food brand has requested Google Ads to restrict the usage of their trademarked brand name in Google Ads ad copies (ad headlines, ad descriptions).
thanks friend for such a detailed response! i appreciate it! thanks again!