Importance of site logos?

Discussion in 'Black Hat SEO' started by wacka_wacka, Nov 12, 2011.

  1. wacka_wacka

    wacka_wacka Junior Member

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    I've heard this come up a few times in multiple methods.

    They say that you should have a website logo that contains your main keyword or whatever... does this really help? They say bots can actually read it or something.
     
  2. maestropanda

    maestropanda Junior Member

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    Bots can't read site logos, it can read the image's ALT tag.

    For example, if your site is in html and this is the link for your logo:
    <img="link to image" alt="This is my site logo"></img>

    The bot will read "This is my site logo"
     
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  3. Moogle!

    Moogle! Regular Member

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    IMO that's bs. bots can read text logos, not image logos.
     
  4. the_demon

    the_demon Jr. Executive VIP

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    While they could in theory read it using OCR it wouldn't do much if anything. I would say that what OP said is a myth and the people you were referring to were probably talking about alt tags.
     
  5. Thisguy18

    Thisguy18 Registered Member

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    Pictures are not read by bots,
    in order to get a picture read, its alt tag must have the keyword.
    But It helps the consumer to read it depending on what you mean
    Coming from the webdesign/graphic design world, its helpful, but only to a human reader
    and since we are talking about bots, your alt tags are king
     
    Last edited: Nov 12, 2011
  6. dra$tic

    dra$tic BANNED BANNED

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    Obviously if you're using an image logo Google does not register it as text. Just make sure you use proper ALT tags.
     
  7. Jerry158

    Jerry158 Newbie

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    Image logos can't be read by bots besides the alt tag... Though a good logo does help to show site authority.
     
  8. itos84

    itos84 Power Member

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    Well bots can read human faces and persons (just check the feature on Google or Facebook) but maybe not logos. But as for manual reviews a logo will be a good feature to have! (and if you plan to run the site for a long time)
     
  9. SuperLinks

    SuperLinks Elite Member

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    Sorry man, that's just not the case.

    Google will not use OCR technology to look at text logos, that's simply a waste of time and resources for Google.

    Back to the topic, logos are good for USERS and human reviews. If you are building a real brand and viable business, a logo is essential. It helps brand identity and awareness, plus a number of other factors.

    It's why Apple fights so viciously to have NO copycat logos in the world. Some are even to the extreme.
     
  10. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Tell us who this "they" are.
     
  11. macdonjo3

    macdonjo3 Jr. VIP Jr. VIP

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    You guys really underestimate Google.

    I wouldn't put it passed them. They obviously cannot read the unpopular and custom fonts but if you're a newbie and make your logo out of Arial or Times New Roman, there's a chance they could read it.

    However, I would stick with the alt tags if you were to do a image logo. I usually make sites in mass amounts and entering the title in text is faster and more efficient.
     
  12. kenwithblue

    kenwithblue Junior Member

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    No chance!
    Though a layered PSD can include text, the search bots are not intended to read deep inside this format.