garrido
Supreme Member
- Nov 28, 2011
- 1,298
- 345
The Penguin 2.0 update is specifically targeted towards guest-blogging. Many businesses and bloggers use guest-blogging as a means to get more inbound links to their websites. Most often, the guest posts are riddled with links to the author?s website and product pages that are not relevant to the content of the guest post at all. As a publisher, stop linking to your site and other articles from your content. Don?t guest blog just for the sake of building links. Instead, use guest blogging to build your reputation.
Moreover, when you are posting on your blog, do not link to archived posts just to drive traffic to old content. Instead, link to sources that have actually helped you write your blog post. Make sure you link to quality web pages and refrain from linking to one web page several times. It actually helps if you link to many authority sources of information. Most importantly, this update goes to show that you do not have to link to other web pages when you publish content. So if you have written an original and interesting blog post without referring to or lifting material from other websites, then don?t put any links in the post at all. Google wants quality content ? not a bunch of links!
Keep AuthorRank in mind
Matt Cutts has also said that Google will be focusing more on AuthorRank with this new algorithm update. This means that Google is on the lookout for authors or sources of information that regularly publish excellent content and content from these authors or sources will automatically rank higher. The history of content from an author is crucial. Make sure your blog has only high-quality and relevant posts. Remove the ones you think are too spammy or poorly written.
Make it a point to publish good quality content from now on that people will love to share. You do not have to worry about publishing content in the same place. Google will find your high-quality content irrespective of where it has been published as long as you have published it under the same author name.
Improve infographics
Infographics are all the rage nowadays as they are interesting, visually appealing and informative. However, many websites are misusing infographics and publishing poor-quality ones just to get more shares and engagement. Penguin 2.0 is the first algorithm update that is also targeted at finding and penalizing poor-quality infographics. Such infographics have no relation whatsoever with the content of the website or have been copied from other blogs and websites. Either create your own high-quality infographics or use only ones that are relevant to your content.
Most importantly, as a publisher your focus should be on creating content that is extremely share-worthy instead of on link building. Use social media channels to promote your blog posts but refrain from suspicious link building activities.
Moreover, when you are posting on your blog, do not link to archived posts just to drive traffic to old content. Instead, link to sources that have actually helped you write your blog post. Make sure you link to quality web pages and refrain from linking to one web page several times. It actually helps if you link to many authority sources of information. Most importantly, this update goes to show that you do not have to link to other web pages when you publish content. So if you have written an original and interesting blog post without referring to or lifting material from other websites, then don?t put any links in the post at all. Google wants quality content ? not a bunch of links!
Keep AuthorRank in mind
Matt Cutts has also said that Google will be focusing more on AuthorRank with this new algorithm update. This means that Google is on the lookout for authors or sources of information that regularly publish excellent content and content from these authors or sources will automatically rank higher. The history of content from an author is crucial. Make sure your blog has only high-quality and relevant posts. Remove the ones you think are too spammy or poorly written.
Make it a point to publish good quality content from now on that people will love to share. You do not have to worry about publishing content in the same place. Google will find your high-quality content irrespective of where it has been published as long as you have published it under the same author name.
Improve infographics
Infographics are all the rage nowadays as they are interesting, visually appealing and informative. However, many websites are misusing infographics and publishing poor-quality ones just to get more shares and engagement. Penguin 2.0 is the first algorithm update that is also targeted at finding and penalizing poor-quality infographics. Such infographics have no relation whatsoever with the content of the website or have been copied from other blogs and websites. Either create your own high-quality infographics or use only ones that are relevant to your content.
Most importantly, as a publisher your focus should be on creating content that is extremely share-worthy instead of on link building. Use social media channels to promote your blog posts but refrain from suspicious link building activities.
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http://www.zemanta.com/blog/penguin-2-0-what-it-means-for-publishers/
