Comic ads used to be a very popular form of visual storytelling and appeal to the viewer’s psychology. Although it is no longer mentioned as often in modern campaigns, that does not mean it is outdated. In the context of users increasingly tired of flashy or emotionless advertising, a comic that is carefully invested in content, script and image layout can still attract attention, retain viewers longer and create a better-than-average conversion rate. However, the effectiveness of this form depends a lot on the ability to create content, suit the target market and how it is deployed in the overall marketing funnel. This is a form of advertising that requires high technical and artistic investment, so it is no longer popular with the majority, but it is still an effective “hidden weapon” if you know how to exploit it.