There's something that keeps popping in my head, and I can't quite grasp it myself so I'm curious about your thoughts on the subject... Being someone who quite possibly spent the majority of their life on a computer, I've of course learned to tune out advertisements on websites, see through copy writing and sales pitches, and just overall just avoid being sold most things on the internet (besides outsourced work, that just saves me time and is essential). What really fucks my head up is the fact that something like the notorious "weight loss" niche / industry is so huge. Like normal advertisements are one thing, but weight loss is always obvious from the first glance. You see it and think "these motherfuckers are trying to sell me something". But here's the part that's messing my head up: When it comes down to it "weight loss" isn't even a product. There's nothing easier to do than become skinny - you move...and stop eating garbage...it's really that simple and most people should know that. There's no magic secret, just 2 ridiculously simple steps: 1. stop eating garbage 2. move more than usual (ya ya.. sure you got a glandular issue you lazy fuck). How is it that something solved with a little body movement and self discipline can be turned into so many products that it's one of the largest industries in the world? Is IM really just a matter of banking on people's ignorance? Basically my interests have shifted from wanting to know "How it works" or "How to convert traffic" into wanting to know "Why it works" and "Why did this idiot just buy this?". In a perfect world people buy something that they feel is more valuable to them than the amount of money that was required to purchase it. I'm starting to think that in this world, most things are purchased because of deception, misconceptions, and ignorance. I really think most people end up unsatisfied with a good majority of their purchases, and had they just known a little more before making the purchase then they probably wouldn't have bought "it" at all. I know this is really just a bunch of ranting, unfinished thoughts and there's no specific point here - but if you've got something to add I'd love to hear your opinions.