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I'm planning to go OFFLINE !

Discussion in 'Offline Marketing' started by tritina, Dec 28, 2012.

  1. tritina

    tritina Regular Member

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    Hi everyone,

    I've been a while here and I just started to read some of the offline plans (I got inspired by the 7878's ORM) and I am planning to go Offline. There is a lot of fresh offline business in my country which are making websites and starting to promote their services and goods online. I just checked google maps and a lot of them are listed but with no reviews !! Some of the websites are under classified ads that contains the same business listed on the site...

    I don't really know where to start .. "I know, that's one of my problem. But thanks to Ferma321 I'm dealing with it". So, I wanted to ask you some questions please.

    When dealing with google maps and posting reviews, should I use freshly made G+ accounts ? Use proxies ? Use the same account on different reviews ? Keep the G+ account updated and make them more real ?

    When contacting the business, should I mail them "dice thing" or something similar ... or call them ? (Our people do not really take in consideration online reputation).

    Should I build my own website and put my offers on it to make it more professional ?

    Thanks a lot!
     
  2. wally666

    wally666 Junior Member

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    I can tell you that it doesn't really matter where you start, as long as you do. It's so easy to get into ORM, then video marketing, then web design, then SEO, then Facebook pages, then then then....

    Just pick something that you can deliver to your clients, and start contacting them! I personally think it's a good idea to start a website dealing with local business, that way if one of your prospects says "where are you calling from" you can tell them, and if they decide to Google your company name something will be there.


    As for how....take your pick. You can mail, email, cold-call or go into businesses and talk to people. I think ALL of them can work if you just take action a lot. I love 7878's method, but for me I didn't get any results. I used dice and the only call I got was from some bitchy lady telling me that she had to pay $1.05 for postage and I owed her. I screwed that one up...but basically out of 25 or so letters, I got no other responses.


    When I was a sucker at WF I bought many WSO's and tried all of the typical "low hanging fruit" that guys talk about. Contacting people through their Facebook pages, emailing and all that. For me, I didn't have any results and if you can't outsource doing it, it can eat up a lot of your day.


    Cold calling sucks, but it's fast. When somebody tells you "no" it's over in 2 seconds and you can call the next person, and you didn't spend but 20 seconds finding out. It's not fun. It's easy to get sidetracked, and hearing "no" more than 4 times in a row makes you want to give up...but you can't.


    If you decide to do ORM, I don't know about using proxies or any of that. You definitely do not want to post them from one IP because they won't stick. There are posting services out there if you can collect the reviews on paper and then pay these services to post for you. It's all doable for sure....you just have to get going.
     
  3. tritina

    tritina Regular Member

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    Thanks buddy, I'm still trying to get an ORM tutorial to start with.

    If anyone can help me with that, it would be awesome!
     
  4. secretmethods

    secretmethods Newbie

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    Dice will not work, or should I say... You will pay $2 or more per mailing.. You see the poster of that article forgot one major detail when writing up that made up idea... which is the thickness of the mailing :) Dice will not fit through the postals scanner thus they charge you a lot more to send. Good luck!
     
  5. Duffers5000

    Duffers5000 Elite Member

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  6. tritina

    tritina Regular Member

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    Thanks a lot, cold calling will cost me a lot ... ! And ppl always think you're pranking them ... : /

    I need to work on the emails or mails I guess. I'm still trying to find out how to set up an ORM campaign, any steps to follow ? technical part ?
     
  7. wally666

    wally666 Junior Member

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    Yea...so that's how I had to send a check for $1.05 to that lady who called me. With the dice the postage will cost about $1.90 or so per envelope, and if you just put stamps on it, it's not the same. You have to go INto the post office so they can send it as first class or whatever.


    As for how good it works, I can't say. I got nothing other than the whiner so that's my experience.
     
  8. wally666

    wally666 Junior Member

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    I've never had anybody ask me if I'm pranking them. It depends on what you say I guess, but if you give your spiel and try to let them know you are looking to help them, not just sell something they certainly aren't going to think you are a hooligan.
     
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  9. Ebcompany

    Ebcompany Registered Member

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    I think the point of the ORM tutorial was the fact that it will not fit through the postal scanner and therefore is labeled as "Parcel" so that people actually think they "got something" not just another sales letter........

    We personally used the tactic recently in a slightly different way....cost us $1.95 per mailing and we did 50 letters for the first run to just gauge a response. The letters were taken to the post office on a wednesday afternoon.....4 phone calls by lunch on thursday. We did not have time to schedule consultations before the holidays because we had some other stuff come up.....but it definately got the responses.

    And you know it takes money to make money....so you have to consider "the cost of doing business" when it comes to any method like that.....I would be worrying less about paying the $1.95 per piece and be more focused on worrying about closing the potential clients that call :D
     
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  10. Alinea

    Alinea Junior Member

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    Yes, you should make a website.

    As for all the "no"s from calling, I think that's to be expected often. Think about how someone might call you to offer some services. You're likely to quickly tell them no before hearing everything. Of course, it also depends on how you pitch it to them, but people are still going to quickly decline. Personally, I would stick to emailing them if you can find an email where you can also include your website and sample works, or mailing them a professional-looking letter.
     
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  11. tritina

    tritina Regular Member

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    Thanks everyone, I'm planning everything right now. I'll keep you updated !

    I am working on the website and the packages I will be offering, I'm also making the list of people I'll be contacting and doing some field researches : D

    Good luck !
     
  12. Moneyman94

    Moneyman94 Junior Member

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    I would first and foremost set up your website, you want that presence.

    I prefer to do business in person. I have always had better results that way.
     
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  13. likeskoolaid

    likeskoolaid Regular Member

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    are you going locally, to meetings in person?
     
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  14. weepingwillow

    weepingwillow Junior Member

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    what high ticket items are easy to sell to offline biz? Preferably big profits little work.... :)
     
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  15. Arsis

    Arsis Power Member

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    I personally offer one service, organic SEO. It's by far the easiest to outsource if you know what you're doing, and if you get them results they will stay with you. I don't force my clients into a minimum contract and they stay with me, retention rate is very high. I started by cold calling, but now generate leads via cold emails... you need to stand out and if you have previous results you've gotten, share a case study in your cold email... I am on track to add about 4k residual for January not including setup fees. Once you find a system, scale the shit out of it, I have a VA sending out around 150 emails a day right now and will be hiring another soon. One day I had 3 calls, some days I don't get any but it's been incredible. All you should be focused on is closing leads that come in, and outsourcing the SEO. 4 hour work week is the goal, time freedom.
     
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  16. weepingwillow

    weepingwillow Junior Member

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    ^^ well I thought this as well..." but I can't land any clients.........trying on and off for two years.....do oyu adsvertsie or cold call? I used email to 2+ pages down.....i think igot 3 replies in 2 years...both of those told me to f*** off.
     
    Last edited: Jan 4, 2013
  17. weepingwillow

    weepingwillow Junior Member

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    and may i ask why kind of SEO you use? WH...BH...grey?

    and what kind of $$ do you charge?

    Thank you
     
    Last edited: Jan 4, 2013
  18. tritina

    tritina Regular Member

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    Yeah I think so! Since The clients don't even have a website ... So, that's an other service I can provide
     
  19. likeskoolaid

    likeskoolaid Regular Member

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    That's good, the reason I asked was because if you're going to meetings in person it's not necessary to have a website.

    And it is just a waste of time building one for yourself.


    My clients: "You don't have a website?"

    Me: "No I'm way too busy providing value for my clients to worry about that stuff."
     
  20. natasha2003

    natasha2003 Newbie

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    ARSIS-

    Thanks for your great information Arsis and we appreciate your output with offline marketing. i wanted to know do you ever offer a minimum contract to new clients? Can you give an example of a case study you referred in your cold emails? Also do you pay your VA who send out these email?