My suggestion is to think of something simple and worth doing and start doing it.
Then, as you find the answer, add more ideas to it.
e.g.
collect email through form submit.
when you done that, you can expand from there
- can you split the first, last name
- can you save the name into database
- do you know where the submitter comes from
- can you let the submitter submits the form without leaving the page and show an acknowledgement
with more and more idea you implement, you get better and of course, your work don't go to waste
just my 2 cents.
hth