I did a google search for "computer upgrade" and the top return is 'directron.com'. Admittedly, its not a highly competitive keyword with only 40,000 monthly searches. I did a link analysis using SEOElite, and googles "link:" search term and the results were rather startling. Virtually every link to their index page is from their own site. There is only three links from external sites to their index page - and two of them have no page rank at all. The third one has a page rank of 3. WTF??!! Can it really be this easy? three external links gets you the #1 spot? BTW, my site no longer comes up with a google "site:" search. Why does google hate me so?