igaming hacks

Does anyone have any hacks on how to optimize meta campaigns without the use of pixels? I am running BH with a cloaking method, need to drive registrations and deposits but cant use pixels on site as it will pass back the casino url. Any thoughts or is it a numbers game and just drive huge volumes of clicks?

Without pixel data, you can still compare campaigns using approved reporting and track registrations and deposits on your own backend. I’d avoid cloaking to bypass Meta’s review rules, since it can get the ad account restricted and make results harder to trust.

FBP said:

Does anyone have any hacks on how to optimize meta campaigns without the use of pixels? I am running BH with a cloaking method, need to drive registrations and deposits but cant use pixels on site as it will pass back the casino url. Any thoughts or is it a numbers game and just drive huge volumes of clicks?

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without conversion tracking optimization gets harder
test different creatives and uadiences then track registrations and deposits on the backend just driving more clicks does not garantee better results

Focusing solely on increasing the number of clicks will not yield high effectiveness. Instead, analyze your target audience and focus on customer segments with genuine interest. Use data from your previous advertising campaigns to filter for specific preferences and demographic characteristics; this will allow you to define your target audience with greater precision and optimize your allocated budget.