I've noticed on two occasions now that my IG engagement has dropped dramatically after running an ad campaign with them (promoting a post). A user suggested that they sway your reach to get you to spend more on ads.
I also heard that they also limit reach for business profiles. A number of users I know have changed back from business to normal and their engagement has shot back up. Could IG be doing it on purpose to get businesses to spend?
What do you guys think? Any truth to this?
I also heard that they also limit reach for business profiles. A number of users I know have changed back from business to normal and their engagement has shot back up. Could IG be doing it on purpose to get businesses to spend?
What do you guys think? Any truth to this?