IG Mass DMs effect??????

Zzzzzenia

Newbie

Aug 27, 2021

18

5

• Nov 12, 2021

• #1

Hi, friends,

I have a question that bothers me. I own a women fashion brand which sells cloths with low-price in website and APP.
To get more traffic, I have bought the IG mass DMs service for many times, and use some special coupon code in the DM content. Only very few customers have used it.
But how to track the effect as accurate as possible ?
For example, how can I know the IG growth, revenue growth, DAU growth is because of the service? Maybe it's because of the new website activities、new and interesting IG posts、or the customers just get their salary atm.......
Help me.

 

Last edited: Nov 12, 2021

Vitalus

Newbie

Sep 26, 2019

15

2

• Nov 12, 2021

• #2

You can't have accurate information about it, but you can read between the lines in the reach insights for an estimate. You can know with some accuracy the amount of costumers that come from your posts, but I guess depending on other marketing actions the amount of non-followers reach that comes from DMs could be more blurred.

 

D

Deleted member 1526702

Guest

• Nov 12, 2021

• #3

Its pretty hard to track

 

breakcode

Elite Member

Dec 1, 2012

1,853

1,033

• Nov 12, 2021

• #4

You will need to go to a marketing expert who will put all the information together and actually see where the sales come from.

 

okuspo

Registered Member

Nov 9, 2021

69

12

• Nov 12, 2021

• #5

Could you explain how does that work? The messages arrive as a message request or arriving directly

 

CreativeDaddy

Elite Member

Aug 24, 2019

1,547

1,360

• Nov 12, 2021

• #6

You need to audit your account, use several tools and cross data to know the exact stats you're looking for.

One way to do this is using an excel spreadsheet with multiple formulas + link tracker and some other functions to track the remain data.
Do it on a monthly bases and cross the stats.

 

GringoMonkey

Elite Member

Executive VIP

Jr. VIP

Dec 26, 2013

5,946

5,396

• Nov 12, 2021

• #7

The easiest way is to use a unique discount code for each sales channel you use. Then you just see who buys through the discount code and you know which sales channel they came from.

 

D

Deleted member 708208

Guest

• Nov 12, 2021

• #8

Set up tag manager.
Use a link tracker within the DM to track opens.

 

TheGreyMatter

BANNED

Mar 23, 2011

3,697

4,060

• Nov 12, 2021

• #9

Mass DMs doesn't work the way they used to in the beginning, I would suggest you try influencer marketing if you're going whitehat or the Mother-Child strategy if you would like to go grey-hat and see better results.

 

Razentyler

Elite Member

Jr. VIP

Nov 9, 2020

4,545

2,667

• Nov 13, 2021

• #10

GringoMonkey said:

The easiest way is to use a unique discount code for each sales channel you use. Then you just see who buys through the discount code and you know which sales channel they came from.

Click to expand...

This is the way to go, A lot of people have been already doing this with their campaigns, not only on IG but in their general marketing campaigns as well.