IG - FB advertising

Hi guy's,

i'm kinda new to the advertising niche. But some of my customers are asking for it so we recently started performing some tests.
I do have some questions I hope you guy's are willing to help me with.

1) Are there any good - advanced guides / tutorials concerning advertising on Fb - IG.
And I mean not the newby tutorial that mostly are a waste of time, I get the basics.

2) Do you guy's use any third party tools to start and analyse advertisements on IG or FB?
And some tool to show the results to my clients?
Or is everything done in the facebook ad manager itself?

3) When promoting on IG trough the FB ad manager - is it possible to sent viewers to the ig profile itself to get more followers?
Or can this only be done on IG itself by promoting a post?

4) What about pricing - how do you set the price for running ads? (a fee or % - what is common?)

Cheers!

up

Before you start working with some clients on this because you will be spending their advertising dollars. Do yourself a favour and go through the Facebook blueprint courses and get certified by facebook.

Advertising is a lot different than automation and you could lose a lot of money if you're not optimizing right.

The best place to start is going through those certifications, and they are not easy and provide some really valuable information.

There's also a course on udemy that covers FB ads but not to the point where I'd suggest you manage other clients after completing it.