Subscribed because I really want to know the answer to this great question. I'm still in the beginning stage of this, waffling between whitehat and blackhat (thus the screen-name) so I can't say what I would choose, but I can say what I would NOT do. I should have gotten in on Blackhat University and gotten a copy of Cookie Stuffer, but instead I have wasted money on other paid memberships that did me no good. I also regret having started several high-maintenance long-term projects and purchased several domain names that are too particular and that have locked me into boring niches. Now I'm sticking with short projects that are easy to configure and purchasing generalized niche-related domain names that can be repurposed.