Hello all, Im pretty new to PPC and with my own sites I just use pure SEO. I recently got a new job though revolving around social media and whatnot and adwords is something we are looking at. What im wondering is if there are no competitor advertisements with adwords for the search results for the keyword and I set the max click cost at 1p will I win and get my add displayed at the top of the serps?. The keywords im looking at seem decent and theres no other advertisements at the top of the page at all as its fairly niche and local. On the estimator its saying 30p per click which is why im wondering if 1p is infact possible. Cheers.