Ok before anything else, I am by no means an expert on search engine optimization but over the years, I?ve built several sites and they?re doing pretty well today. I?m new to this forum but I?ve been making money online for quite a number of years now so I thought I?d share what I know which I hope will be helpful especially to those who are just starting out. White Hat SEO is all about behaving ethically online while an effort is made to position a website high up on a list of web pages that are displayed by a search engine for any given search term (keyword). For those who didn?t know, the display of web pages for any given keyword is collectively known as the Search Engine Results Page or SERP. It is, of course, possible to be at the top of the list through paid Ads. However, the drawbacks to this method are that: many people today already use ad blockers, effectively hiding ads from view many people prefer to click on organic (non-paid) search results, ignoring ads for the most part Consequently, many have tried to game the Search Engines over the past years. A lot were successful at doing so, and made plenty of money out of it. However, the situation worked to the disadvantage of searchers, because search results were skewed, with web pages that were either irrelevant or lacking in useful content showing high up in the SERP. White Hat SEO is raging hot these days (more so now than ever before) and that?s why it pays to know the most effective and reliable techniques to make web pages gain high SERP positions over time. Understand that these White Hat methods are not magical. It takes some time before positive results can be seen after using them. However, the upswing is that the results last long, making the methods better than magic: Optimize your site. Make sure that your Title, Headers, and site description (meta data) are clearly written and relevant to your purpose. Optimize the use of image links and descriptions on your site. Develop good content for use on your web pages. This means: Be original. NEVER use duplicate content, unless they are quotes with attributions. Avoid using awkward keywords within the body copy like ?beauticians New Jersey? because normal language usage doesn?t omit prepositions. Google wants the User Experience to be awesome, not awkward, so, use natural language instead of keyword-dependent language. Make the content informative, engaging, and relevant to the User (reader). Do not stuff keywords in the body copy. There is no ?secret formula? or exact percentage that must be followed regarding frequency of keyword use. However, it is useful to put the keyword in the title, the first paragraph, and the last paragraph, if the use of the keyword does not come across as forced. Instead of keyword stuffing, use Latent Semantic Indexing (LSI). This involves the use of words that have similar meanings to your keywords. For example, if your keyword is ?cheap cars for sale? you can use an alternative such as ?affordable vehicles you can buy? or words such as: trucks, autos, bargain, or purchase, to let the Search Engine know what your topic is all about, and make you gain higher relevancy. Use proper grammar. Never use spun content, or content changed through a word substitution program, because the results are often grammatically clumsy or nonsensical, lowering user satisfaction. Use Outbound Links (OBL) as necessary, and link only to authority sites. OBLs add to the good quality of User Experience by providing additional information and reference. Don?t drop backlinks in ?bad neighborhood sites? such as those devoted to pornography, gambling, link farming, and warez (intellectual property rights violators). Other sites which should not be used for link building are those where: link spam and/or too many links are present there are too many ads, compared to useful content the content is poorly written Make good use of social media properties and social networks. Backlink diversity can be achieved by making use of relevant and engaging blogs, videos, slides, picture collection sites. I hope these tips will help noobs out there. Best of luck to all of you!