Ideas for a Thesis in AI & Digital Marketing

Hi fellow BHers,

I'm about to graduate from an MSc in Data Science and have to write a thesis.
I narrowed down my choice to AI, and among the industries or sphere I'm interested in, Digital Marketing comes to mind.

I already wrote down a few AI/ML-powered applications could bring to digital marketing:
_Influencer recommendation (see Influencer sphere by delta.ai)
_Sentiment analysis for brands
_Size recommendation algorithms for clothing brands
_Designer assistance
_GPT-3 and other NLP applications
_Chatbots
_Personalized UX

Just to name a few.


But I'm sure that there are a lot of ideas I'm missing that would add tremendous value.

Any suggestions would be highly helpful


Thank you

Bump

A friend is doing her Doctors in same, I have asked for suggestions. She recommended to go for sentiment analysis for brands but from a customer's point of view.
Good Luck.

Influencer authenticity!

With AI technology, marketers can spot microtrends and even predict trends. They can then make strategic decisions about where they allocate their budgets and who they target.

BusinessUpside said:

With AI technology, marketers can spot microtrends and even predict trends. They can then make strategic decisions about where they allocate their budgets and who they target.

Click to expand...

Do you know where I can learn more about micro trends and how AI plays into it?
Thanks!